pro:motion - Topology report

In pro:motion, methods from social sciences are applied in order to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments (e.g. health, environment, costs, image, adventure) in order to create incentives for active mobility.

Bibliographic Data

Dr. Beatrix Brauner, Mag. Karin Bauer, Mag. Martin Mayr
Publisher: BMVIT
German, 113 pages